Skin Treatment by Body Verde
We interviewed the owner of BodyVerde Natural Skincare Products, Sue Donnellan. She makes natural skin treatments for several different purposes. Most of her products can actually be used for different things such as reducing wrinkles, curing cracked heels and hydrating your skin. The ingredients on each of her products are also really easy to find (and you can actually pronounce them). She shares her story on how she started Body Verde and what her favorite product is "a medicine cabinet in a bottle".
Tell us a little bit about your background/story and what inspired you to create Body Verde.
I started the company by trying to find a natural alternative to steroid cream for treating one of my triplets’ eczema. That’s what brought me to the lab, working with a chemist, to come up with a formula that would work. The result, Fresh Skin Rx, managed the itching and discomfort of my son’s eczema so well, he went from using steroid cream for an entire month down to just a few times a month – and we soon found it had many, many other uses as well, such as relieving chapped skin, sunburn, common rashes and taking the itch out of mosquito bites. From there I realized there was a need for additional natural products for children and adults.
What are some differences between conventional skincare products versus yours? What ingredients should we watch out for?
Part of the reason I created the products that I did was because I didn’t want preservatives like parabens and propylene glycol or pore-clogging petroleum and mineral oil in skincare products. I didn’t want those ingredients to get absorbed into tiny bodies or even my body. This is an all-natural line, one that you can feel safe about using on your children and yourself. Another factor that separates BodyVerde products from conventional products is our affordability. We really try to streamline our manufacturing process so we can pass the cost savings on to our customers. Our products are manufactured locally in Boise, Idaho.
We just saw that some skincare companies have a pink ribbon and donate a percentage of their proceeds to fight cancer while they're making products with ingredients that can cause cancer, why do you think they use such ingredients?
Some companies may be uninformed or unaware of the side effects of certain ingredients, or they may be more focused only on company performance. This company and these products are personal to me. I’m a mom, creating products that I use myself and on my children and my customers use on themselves and their children.?
What's the biggest lesson you learned while starting Body Verde?
I’ve learned a lot about the tremendous amount of effort it takes to get quality, effective products into the hands of consumers. I’ve also learned the value of consistency in our commitment to eco-friendly practices. Our manufacturing processes, warehouse and shipping services are all green and locally based, which benefits our company, customers and community.
What are your top 3 best sellers?
Our top three sellers are Fresh Skin Rx, Pore Tight and Miracle Skin Renew Serum.
Describe a typical day in your life.
I’m up early getting my four kids off to school with a healthy lunch. Then I work from my home office, responding to e-mails, working on promotions, preparing for trade shows, talking with wholesale customers, and brainstorming with the chemist on new product ideas. Once the kids are home from school, I make dinner and spend time with my family, then return to my home office – usually until midnight.
What's your favorite product?
My favorite product, hands down, is Miracle Skin Renew Serum. I’m probably my own biggest customer. I have a bottle in my kitchen next to my purse; my kids each have one in their bedrooms; and my friends all have one in their purses; and my husband has one in his overnight bag when he travels for work. Last week he ripped the skin off his knuckle, and he just said to me last night, “Look at how my finger has healed in just a week.” It has literally hundreds of uses – a medicine cabinet in a bottle – from erasing wrinkles to healing boo-boos.
How do you come up with your formulas and who's the lucky guinea pig??
I have spent many years reading about and researching the ingredients I use in my products – it started as more of a personal interest, and now it is knowledge that I incorporate into my business. I also have a very successful collaboration with my chemist. I know what I want a product to do and what I want in it, and he makes it come to life. First me and my family try the products, then my friends.
If you could only choose only one ingredient to take care of your skin for the rest of your life, what would it be??
I’d choose Vitamin E for its healing and moisturizing properties. It’s a natural antioxidant that’s great when used internally and externally.
If there is one thing/thought/idea that you could pass on to the next generation, what would it be?
?I believe that I’ve taught my own children that to make a living doing something that you love, it takes hard work and discipline. You have to put the time in. They see the level of effort, dedication and love that it takes.
Body Verde also offers: lip serum, all day moisturizing creme, waterless shave cream for men, eczema and anti-itch cream, wrinkle-free night moisturizer, and other skin serums.
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